Health Food = Expensive and Shitty

I would love to eat healthily...and I would love to eat food that is more clean and less environmentally destructive. That said, all the "health food stores" sell garbage food and are ridiculously expensive. I have never eaten a Trader Joe's branded item that didn't taste like cardboard and used the absolute lowest quality ingredients. Similarly, some friend insists on shopping at Whole Foods...that place is like the Gucci of food...so overpriced, and mediocre at best.

Look, the whole industry is already shady, there is so much misinformation about what is "balanced" or "healthy." I can't believe something as essential as FOOD, has such poor public information and such low standards. As most things, this is largely the fault of our economic incentives...but we need to push hard on standards for food and water safety on the regulation channel, and a socio-informational revolution regarding food quality and nutrition.

Quality, nutritious, tasty food, should not be a rare hobby for the elite, it should be at the center of human civilization.